An Explosive Sip to Celebrate an Iconic Flavor
To mark the anniversary of Mountain Dew Purple Thunder, we teamed up to create a limited-edition 24oz color-changing cup—available exclusively at Circle K. Bold, vibrant, and made to stand out, this celebratory collaboration gave fans a collectible that delivered just as much personality as the flavor itself.
What Made It Pop:
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Color-Changing Magic
The cup shifts from bright white to deep purple with cold beverages, adding an interactive twist to every pour. -
Anniversary Edition Design
Fireworks, bold linework, and Purple Thunder-themed artwork celebrate the flavor’s electrifying personality and growing fanbase. -
Only at Circle K
This exclusive drop built on the ongoing partnership with Circle K, creating in-store excitement and driving customer engagement around the anniversary celebration.
A Cup That Sparks Brand Loyalty
The Purple Thunder cup wasn’t just about design — it was about energy, fandom, and fun. With collectible appeal and dynamic visuals, this limited release helped celebrate a beloved flavor and connect with Mountain Dew fans in a tangible way.
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