This Halloween season, we partnered with Mountain Dew to create a drinkware experience that matched the mystery and hype behind their limited-time VooDew flavor. The result? A glow-in-the-dark, color-changing cup that turned heads and lit up the aisle — literally.
What Made It Special:
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Glow-in-the-Dark Lid
Featuring a custom-embossed dome design, the lid came to life in low light — the perfect eerie touch for late-night sipping. -
Color-Changing Graphics
The cup’s exterior design transformed when filled with cold beverages, enhancing the supernatural VooDew theme. -
2-in-1 Hybrid Straw Charm
Each cup came with a patented silicone shoe charm that doubled as a straw topper, custom-designed with VooDew-inspired artwork for collectors and fans. -
Retail-Ready Displays
Delivered in both 12-count counter displays and 24-count floor displays, the packaging maximized impulse buys during the Halloween season.
The Result? A Retail Hit.
Between the interactive glow, vibrant design, and VooDew brand energy, this seasonal promo created a thrilling in-store experience. It proved that beverage merch can go beyond function — and into full-on fan engagement.
Want to Create a Collector’s Moment for Your Brand?
Let us help you design seasonal displays and products that customers can’t resist. [Contact us] today to get started.