We’re partnering with retailers in the convenience, drug, grocery, discount and hardware stores. If you operate within these channels and are interested in stocking our FIFA World Cup 26™ Official Licensed Products, we’d love to hear from you.
The Host City Hat Collection Display is a localized, high-impact retail experience built for a single market, giving you the opportunity to represent your city as it takes center stage during the FIFA World Cup 2026.
Each display is dedicated to one host city, allowing retailers to tap directly into the energy, pride, and surge of fans arriving for the matches. Whether it’s Los Angeles, Dallas, Miami, or another official location, your store becomes part of the local celebration and offering merchandise connects with the crowd in real time.
As these cities transform into global hotspots filled with sold-out stadiums and international visitors, demand for city-specific gear will peak. This display is designed to capture that moment, drive impulse purchases, and positions your store as a go-to destination for tournament-inspired merchandise.
